[…] Lyman stresses the social marketing experience that is designed to expose folks to books via recommendations. For example, you’ll see someone tweet about a book on Twitter or post on Facebook, and with SkyShelf, you’ll be just clicks away from previewing, buying, and reading the book. No need to grab a special device or reader application.

Lyman sees SkyShelf and browser-based reading as a complementary option to other e-reading market segments. Amazon’s Kindle serves one segment well, he says. Blio is good for art books, cookbooks, and other books with many graphics and for consumers willing to download the software. While LibreDigital is currently targeting consumers with a “read now experience,” he says the company is also having discussions with education and scholarly publishers. […]